Science data, Economy and data analytics, Neuroscience

1 Research Project Grant position
(Deadline February 16th, 2018 12:00 )
Activity

Participation in the research activities of the Research Project ‘Business Performance and Management Science’ related to the investigation of the behavioral and neural correlates of consumers' response to marketing stimuli. The research project will engage the use of brain imaging methodologies, biometrics and other technologies in assessing how consumers respond when presented with banking products and/or related stimuli. In particular, the comprehension of how information on a specific product/item is conveyed through different sensory modalities or media channels and influences decision-making processes represents a current challenge for neuroscientific research in the field of marketing. Original approaches in neuroimaging studies applied to social sciences, behavior, decision-making processes should, not simply, characterize the individual (social and personological) profile, behavioral and brain functional processes, but mainly look for potential predictive (bio)markers of individual choices or social outcome.

In particular, research activities regard:

  • experimental setup of behavioral and brain functional studies of consumers' response to specific marketing stimuli;
  • analysis of behavioral data using tools of big data analytics;
  • correlation of brain functional data with predictive indices of social behavior.
Formal requirements

Laurea Magistrale o Specialistica o Vecchio Ordinamento (durata minima corso di studio di 4 anni) in Management o Economia, o materie attinenti all’attività del profilo di cui all’articolo 1 o titolo equipollente conseguito all’estero. Esperienza di ricerca nel settore di Economia, Data Management and Big data analytics o aree affini. Curriculum scientifico idoneo per lo svolgimento dell’attività di ricerca. Ottima conoscenza della lingua inglese sia scritta che parlata.

Project

Ricerca collaborativa di nuovi modelli di profilazione cliente basati su Neuroscienze

Gross amount

Total amount: 13.638,48 €

Duration

1 year

Job Research Unit: 
MOMILAB

Application

Apply ONLINE only.
Before starting prepare the application attachments and information as listed below.

Info

  • Personal info and contact info (compulsory)
  • Number of your Identity Document (Passport or Identity Card) (compulsory)

Attachments

  • Your CV in English (compulsory)
  • Identity document (Passport or Identity Card) (compulsory)
Contacts: