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Methods and approach to problem solving. Problem analysis; analysis of complex systems (related to cultural heritage, such as a city of art organization, promotion, etc.). The course will include practical simulations. The course will be linked to a seminar on specific case studies.
This course will provide an introduction to general themes in Cognitive and Social Psychology. In the first part of the course, we will review seminal findings that had a major impact on our knowledge of cognitive processes and social interactions, as well as more recent studies that took advantage of neuroimaging, electrophysiology and brain stimulation methods to shed new light on decision-making and social behaviors.
Visits to monuments and cultural Italian sites and to the organizational offices; invitation of international managers of museum and cultural sites.
The long seminar aims at providing an overview on the management of intellectual property rights (copyright transfer agreements, open access, patents, etc.). Funding opportunities for PhD students, post-docs, and researchers are also presented (scholarships by the Alexander von Humboldt Foundation; initiatives by the Deutscher Akademischer Austausch Dienst; scholarships offered by the Royal Society in UK; bilateral Italy-France exchange programmes; Fulbright scholarships; Marie Curie actions; grants for researchers provided by the European Research Council).
1. Theory of the Firm
2. The system of force in a business organization
3. The balance between efficiency of the production and effectiveness in results
4. Business performance and ways to represent
5. The financial statement
6. How to read and comprehend performances and results
7. Methodology and tools for Balance sheet analysis
8. Prevision versus prediction and business analytics
9. Entrepreneurship and management in complex scenario
10. Neuroscience, decision making process and managerial behavior
The goal of the proposed PhD course is to introduce the new methodologies for the construction of high-quality digital 3D models of real artifatcts/scenes and the potential utilizations of those models to support study, monitoring of conservation condition, restoration, education/learning and finally dissemination of our Cultural Heritage.
The main goals of the course are:
(1) to take economic theories and methodologies out into the world, applying them to interesting questions of individual behavior and societal outcomes;
(2) to develop a basic understanding of human psychology and social dynamics as they apply to marketing contexts;
(3) to become familiar with the major theory and research methods for analyzing consumer behavior;
(4) to develop market analytics insight into consumer actions.