Decision-Making in Economics and Management
The main goals of the course are:
(1) to take economic theories and methodologies out into the world, applying them to interesting questions of individual behavior and societal outcomes;
(2) to develop a basic understanding of human psychology and social dynamics as they apply to marketing contexts;
(3) to become familiar with the major theory and research methods for analyzing consumer behavior; (4) to develop market analytics insight into consumer actions.
(1) to take economic theories and methodologies out into the world, applying them to interesting questions of individual behavior and societal outcomes;
(2) to develop a basic understanding of human psychology and social dynamics as they apply to marketing contexts;
(3) to become familiar with the major theory and research methods for analyzing consumer behavior; (4) to develop market analytics insight into consumer actions.