9 aprile 2015
San Francesco - Via della Quarquonia 1 (Classroom 1 )
In this session we discuss intellectual property management. We give an overview of the different types of intellectual property and discuss how firms can design defensive and offensive intellectual property strategies to ensure freedom-to-operate and to maximize value appropriation from their R&D investments. We explain that effective IP strategies take into account both sector specificities and technology life cycle dynamics.