The Neuroscience Lab stems from the collaboration between Intesa Sanpaolo Innovation Center and the scientific partner IMT School for Advanced Studies Lucca. The Intesa Sanpaolo Innovation Center is the company of the Intesa Sanpaolo Group dedicated to the world of innovation. The Neuroscience Lab of Intesa Sanpaolo Innovation Center is headquartered in Lucca and at the Intesa Sanpaolo’s skyscraper in Turin.
The Neuroscience Lab of Intesa Sanpaolo Innovation Center integrates cognitive and behavioral profiling using significant analysis of psychometrics and psychophysiological data, in which privacy is secured by data anonymization, and, in combination with a more accurate neuroimaging analysis, provides valuable insights into humans’ actions and decisions. This innovative model supports the research on the effects of a variety of interventions rooted in an understanding of applied neuroscience and stimulus factors at the basis of human decision making.
Only through an integrated multidisciplinary approach, Neuroscience Lab of Intesa Sanpaolo Innovation Center is able to answer the scientific mechanisms and stiles involved in the human decision and learning processes within the four business domains of Learning and Training, Decision Making and Cognitive Ergonomics, Marketing and Communication, Human Resources
The Neuroscience Lab of Intesa Sanpaolo Innovation Center is equipped with EEG for neurophysiological studies (Emotiv -5 and -14 channels, CGX Quick-20 and Geodesic Sensor 64 channels), stress bracelet (Empatica E4), eye tracker (Tobii Pro Glasses and Livetrack Lightning), functional near-infrared spectroscopy (fNIRS - Nirxsport 2), virtual reality headsets (Oculus Go and Quest) and has access to the functional magnetic resonance (fMRI - 3T INGENIA SCANNER (PHILIPS) for brain imaging studies located at the Dipartimento Immagini della Fondazione Toscana “G. Monasterio”, Stabilimento "Ospedale del Cuore - G. Pasquinucci" di Massa